Sterling Financial Associates

Partner Practice of St. James's Place Wealth Management


Chris Norris, Partner

Chris Norris has spent the majority of his advising life, now spanning in excess of 20 years, to helping others make the most of their money and realise their financial goals. Over the years, Chris has worked for one of the most recognised Home services providers before becoming an IFA with a well known network, gaining numerous qualifications, including The IFS Level 4 diploma for financial advisers.

In 2014, Chris along with Wayne saw that he could provide clients with a better service and the best possible advice by setting up their own Practice, becoming an Associate Partner Practice of St. James's Place Wealth Management as part of the process. Now, as one of the Partners of Sterling Financial Associates, he promotes the development of lifelong relationships with clients, helping them to secure the financial futures of themselves and their families through the breadth of wealth management and financial planning services that he offers. Since joining St. James's Place Wealth Management, Chris has specialised in Investment and Pension Planning obtaining all the necessary licenses in those areas.

Outside of his working life, Chris spends his time with his family and enjoys the occasional round of golf.



Wayne Edwards, Partner

Wayne is Co-Founder of Sterling Financial Associates and is responsible for meeting with clients and providing wealth management advice. Wayne has spent over 20 years working with his clients to ensure that their financial goals become a reality. During that time he has undertaken a significant number of qualifications and has achieved the IFS Level 4 Diploma for Financial Advisers.

Prior to being invited to join the prestigious St. James’s Place Wealth Management, Wayne had a successful career as an IFA. In 1997 he took the decision to set up his own business with Chris. Now Wayne focuses on promoting the development of lifelong relationships with clients, helping them to secure the financial futures of themselves and their families through the breadth of wealth management and financial planning services he offers.

As a father, Wayne’s main focus and enjoyment outside work is spending time with his children, travelling and, also, playing the occasional round of golf.